Labubu - The Monsters
The story of the little monster that conquered the world.
2000 - Origin
The universe is born in Kasing Lung's imagination
Hong Kong artist Kasing Lung develops The Monsters—a universe populated by creatures inspired by Nordic tales and European mythology. Labubu made its debut as a comic book character in this universe.
2010 - First Figures
The Monsters on vinyl — ultra-limited editions
The first vinyl figures of The Monsters are produced in very small series, mainly distributed in art galleries and niche stores in Asia. They quickly become rare collector's items.
2015 - Pop Mart
Pop Mart Revolutionizes the Collectible Toy Market
Wang Ning founded Pop Mart in Beijing. The brand invented the blind box model for art toys — a mystery box containing a random figurine from a series. The concept was an immediate hit in China.
2019 - Historic Collaboration
Pop Mart × Kasing Lung — Labubu enters the blind box era
Collaboration changes everything. Labubu and his companions from The Monsters are now available in blind boxes. Collectors are clamoring for these mystery boxes. Zimomo, Spooky, and Patssan join the official Pop Mart universe.
2021 - Europe
"Have a Seat" Series — Labubu Conquers Europe
The "Have a Seat" series introduces Labubu as a bag charm. The first Pop Mart stores open in Europe. Labubu becomes a phenomenon in French, Swiss, and German collector communities.
2022 - Viral
"Exciting Macaron" Series — TikTok explosion
Pastel colorways inspired by Parisian macarons are going viral. Thousands of unboxing videos are flooding TikTok and Instagram. Labubu is now recognized far beyond collector circles.
2024 - Global Boom
Lisa (BLACKPINK) — Labubu becomes a global icon
BLACKPINK's Lisa is photographed with a Labubu attached to her bag at a luxury fashion show in Paris. The photo goes viral worldwide in a few hours. Global stocks sell out in 24 hours. The phenomenon is global.
2025 - Luxury & Culture
Luxury collaborations — Labubu makes design history
Collaborations with the biggest luxury brands worldwide. Labubu is exhibited in contemporary art museums. He has become the symbol of a generation that refuses to choose between art, toys, and fashion.
2025 - Decline?
"The Decline of Labubu": Disinformation and Geopolitical Stakes
While Labubu is reaching its global peak, voices are beginning to prophesy its decline. Behind the alarmist headlines lie mainly geopolitical tensions — Pop Mart being a Chinese brand expanding rapidly in the West — and contrarian media interests. The numbers tell a different story: sales continue to grow, waiting lists are getting longer, and limited editions sell out in minutes. Labubu is not a passing trend — it's a culture.
2026 - All eyes on the World Cup
Official collaboration with the PSG jersey
Labubu teams up with Paris Saint-Germain in a collaboration that unites kawaii pop culture and global football. The little monster with pointed ears sports the blue, white, and red colors of the capital club. The collection is breaking records in France and propelling Labubu into a new sphere of audience — that of football supporters across Europe.
Must-watch series
2019
The Original Monsters
The founding series — 12 characters including Labubu, Zimomo, and Spooky
2021
Asseyez-vous
Labubu sitting - bag charm size perfect for bags
2022
Exciting Macaroon
Parisian macaron-inspired pastel colorways
2023
Big Into Energy
Giant 28cm version — XXL presence in collection
2024
Chasing Mermaids
Marine edition with iridescent and pearlescent colors
2024
Zimomo 58cm
Labubu's big brother in XXL vinyl format
How to spot an authentic Labubu?
Official QR Code
Each Pop Mart package features a scannable authentication QR code
Collectibles
Each authentic Labubu comes with its official Pop Mart card—carefully printed with the brand's characteristic colors and typography. Counterfeits omit it or reproduce it poorly.
Printed logo
The Pop Mart logo is printed directly on — never glued or roughly embroidered
Eyes shining brightly
The eyes have a characteristic gleam — dull and lifeless on fakes
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