Blind box, how does it work?

The principle, the vocabulary, and what you need to know before opening.

Step 1

It all starts with a series, not a figurine

A series groups together several characters based on a single theme — most often 6, 9, or 12 models. You choose the series and the format, never the specific model. This is what distinguishes a blind box from a classic figurine.

Step 2

The box arrives sealed and opaque

Each box contains one randomly selected figure from the series. The packaging is sealed and opaque: neither we nor you will know what's inside before opening it. We ship the boxes exactly as they arrive to us, never opened.

Step 3

The opening, the heart of the experience

This is the moment that made the format go viral. The figure comes with its collector's card, which identifies the model and the series. Depending on the brand, a QR code may appear on the packaging.

Step 4

The secret, the hidden figurine

Most series conceal a "secret" model, absent from the usual lineup and noticeably rarer than the others. Its probability varies from series to series — it is published by the manufacturer on the relevant series' information sheet.

Step 5

Complete the series, swap the duplicates

With multiple purchases, duplicates are unavoidable: it's a mathematical certainty. Collectors trade them amongst themselves, and this circulation is part of the community life surrounding the format.

Vocabulary to Know

the principle

Series

All the models in a collection—usually 6, 9, or 12

scarcity

Secret

The hidden model, missing from the list and far rarer than the others

the cardboard

Case (or display)

The complete case of a series, which includes all regular models

exchanges

Duplicate

A model obtained multiple times — the basis for exchanges between collectors

the formats

Vinyl, plush, Pop Bean

The same series often comes in the form of a figurine, a hanging pendant, or a keychain.

identification

Collectible card

The card provided with the figurine, indicating the model obtained and its series

Things to know before buying

You don't choose the model

That's the very principle of the format. You can't select a specific figure when you order one of these — otherwise, it wouldn't be a blind box.

Probabilities vary by series

Each series has its own odds of getting the secret rare. These are published by the manufacturer on the series' information sheet: check them on a case-by-case basis rather than relying on a general rule.

Shaking the box doesn't guarantee anything

The method is circulating widely within communities. Packaging has evolved to counter it, and its reliability is highly debated—don't base a purchase on it.